Partnerships: You enter into an agreement (formal or informal) to jointly pursue an objective with another brand for the long-term. When a trade is done well, your audience should actually benefit.įrom a high-level perspective, these trades usually involve one of the following: That said, you must make these trades in a way that doesn’t compromise the integrity of your brand, or the trust you worked so hard to build between your brand and your audience. Your audience and your content have value, and you can trade that value to another brand to advance your strategic goals. The heart of this approach to marketing is the classic idea of bartering. You can use these assets to extend the impact of your marketing through partnerships, cross-promotions, and other off-social marketing activities to reach and deepen your impact with audiences new and old. If that access road and audience are high quality, other brands will find value in the path you’ve created. Think of your content as an access road to your audience. The content you create isn’t simply a means to engage your audience. The audience you build isn’t only a pool of customers to target. Your social media audience and the content you create to engage them are more versatile marketing assets than you might realize. However, as we look for more ways to compete and more ways to engage, we should step back to evaluate the full breadth of assets we develop as social media marketers and look to leverage all of them in a unique way. The potential return on building and serving an audience with this approach is significant. The pace and competitiveness of social media marketing often narrow our focus to a cycle of making content and then pushing it through platforms of choice using the latest and greatest best practices. Why Run Joint Social Media Marketing Campaigns? How to Plan a Social Media Collaboration by Marshal Carper on Social Media Examiner. In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration?
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